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DSTNCMP21 PROGRAM

Exchange, discussion, inspiration, ideas— practical and efficient in 2.5 days. Look forward to this program.

Day 01 - July 6, 2021
3:00 p.m.
Admission & Testing (rapid antigen tests), followed by a standing reception
6:00 p.m.
Start of the DSTNCMP21 at the Grand Elysée Hotel
8:30 p.m.
Dinner at the Grand Elysée
Day 02 - July 7, 2021
8:00 a.m.
Coffee & Tea
Destination in Crisis
9:00 a.m. – 11:00 a.m.
New Challenges—Old Strategies?
Sabine Pracht
Travel Habits in Flux
9:00 a.m. – 11:00 a.m.
What will the new normal look like?
Dirk Schmücker
Content, Brand & Data
9:00 a.m. – 11:00 a.m.
State-of-the-Art Tourism Marketing
Peter C. Kowalsky
Karolina Klemm
New Work & Tourism
9:00 a.m. – 11:00 a.m.
Digital Leadership & Virtual Team Building
Michael Flegel
Taking on Challenges
9:00 a.m. – 11:00 a.m.
A Fresh Start—What Now?
Andreas Reiter
Yvonne Heider
The Burden and Joy of Travel
9:00 a.m. – 11:00 a.m.
Overtourism—Perception or Reality?
Guido Sommer
Sustainable Destination Development
9:00 a.m. – 11:00 a.m.
How do we define sustainability in tourism?
Claudia Brözel
Thinking About the Future
9:00 a.m. – 11:00 a.m.
Methods for Innovation
Ute Dallmeier
Ursula Maria Esser
Coffee Break & Partner Product Presentations
11:45 a.m. – 1:45 p.m.
What makes the DMO a management organization?
Peter C. Kowalsky
11:45 a.m. – 1:45 p.m.
How can we deal with a thirst for adventure?
Andreas Reiter
Yvonne Heider
11:45 a.m. – 1:45 p.m.
The Relevance of Snapchat, TikTok, Clubhouse, and Others
Sabine Pracht
Karolina Klemm
11:45 a.m. – 1:45 p.m.
Work Meets Leisure
Dirk Schmücker
11:45 a.m. – 1:45 p.m.
No Alternative: Seamless Bookability
Ute Dallmeier
Ursula Maria Esser
11:45 a.m. – 1:45 p.m.
Recognizing the Value of Tourism Efforts
Claudia Brözel
11:45 a.m. – 1:45 p.m.
Steps Toward a Sustainable Organization
Michael Flegel
11:45 a.m. – 1:45 p.m.
New Mobility Options for Guests
Guido Sommer
Coffee Break & Partner Product Presentations
3:15 p.m. – 5:15 p.m.
Resilience can be learned
Michael Flegel
3:15 p.m. – 5:15 p.m.
Changes in the Sales Landscape
Ute Dallmeier
Ursula Maria Esser
3:15 p.m. – 5:15 p.m.
Data Management or Open Data?
Guido Sommer
3:15 p.m. – 5:15 p.m.
How are remote work and video conferencing changing the way we work?
Claudia Brözel
3:15 p.m. – 5:15 p.m.
Diversification & Visitor Management
Dirk Schmücker
3:15 p.m. – 5:15 p.m.
Can we expect tourists to show appreciation?
Sabine Pracht
3:15 p.m. – 5:15 p.m.
Transformation of Home
Andreas Reiter
Yvonne Heider
3:15 p.m. – 5:15 p.m.
Get Back in Top Shape on Vacation
Peter C. Kowalsky
7:30 p.m.
Evening event
Day 03 - July 8, 2021
8:00 a.m.
Coffee & Tea
Destination in Crisis
9:00 a.m. – 11:00 a.m.
Agility Requires the Right Mindset
Claudia Brözel
Travel Habits in Flux
9:00 a.m. – 11:00 a.m.
Do we need to adapt to a new culture of travel?
Sabine Pracht
Content, Brand & Data
9:00 a.m. – 11:00 a.m.
Key Metrics for Successful Brand Communication
Dirk Schmücker
New Work & Tourism
9:00 a.m. – 11:00 a.m.
Lost Forever—How Can We Bring Back Skilled Workers?
Andreas Reiter
Yvonne Heider
Taking on Challenges
9:00 a.m. – 11:00 a.m.
Digitization of all information
Guido Sommer
The Burden and Joy of Travel
9:00 a.m. – 11:00 a.m.
Stakeholder Value & Tourism Financing
Peter C. Kowalsky
Sustainable Destination Development
9:00 a.m. – 11:00 a.m.
Success Through Networking
Ute Dallmeier
Ursula Maria Esser
Thinking About the Future
9:00 a.m. – 11:00 a.m.
Learning from Others – Adapting Proven Solutions
Michael Flegel
Coffee Break & Partner Product Presentations
11:45 a.m. – 1:45 p.m.
Alignment with the Economy for the Common Good—What Are the KPIs?
Andreas Reiter
Yvonne Heider
11:45 a.m. – 1:45 p.m.
Offers for Digital Trendsetters
Guido Sommer
11:45 a.m. – 1:45 p.m.
How does a CRM help?
Ute Dallmeier
Ursula Maria Esser
11:45 a.m. – 1:45 p.m.
Conferences & Conventions – Is There Still Room for Growth?
Peter C. Kowalsky
11:45 a.m. – 1:45 p.m.
Tools Along the Customer Journey
Sabine Pracht
11:45 a.m. – 1:45 p.m.
How do we involve local residents in tourism development?
Michael Flegel
11:45 a.m. – 1:45 p.m.
What metrics do we use to measure sustainability?
Dirk Schmücker
11:45 a.m. – 1:45 p.m.
Stay foolish – think outside the box
Claudia Brözel
2:15 p.m.
Results, Conclusion & Lunch
4:00 p.m.
End of DSTNCMP21

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